Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between

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Title:

Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between

Author:

Levine, Michael, 1954-

ISBN:

9780071382328

9780071382311

Personal Author:

Levine, Michael, 1954-

Publication Information:

Chicago, Ill. ; London : McGraw-Hill, c2002.

Physical Description:

xxi, 281 p. ; 23 cm.

General Note:

Includes index.

Subject Term:

Industrial publicity.

Corporations -- Public relations.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025437514	659.2 L665G 2002	1	Searching... Unknown

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Summary

Summary

"Excellent advice."-- Public Relations Quarterly

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.

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