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000IIE
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1. 
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Add Value -- Investor Relations and the Changing Environment -- Conclusion -- History of Steelcase
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2. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
investment's value in today's results-driven marketing world * how to get the maximum impact out of digital
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3. 
Cover image for Theories of human communication
by 
Littlejohn, Stephen W.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- How to Evaluate a Communication Theory -- Theoretical Scope -- Appropriateness -- Heuristic Value
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