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1. 
Cover image for McQuail's mass communication theory
McQuail's mass communication theory
McQuail's mass communication theory
by 
McQuail, Denis.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0602/2005282679.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2005282679-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Media genres and texts -- Audience theory and research traditions -- Audience formation and experience
Available: Copies:
2. 
Cover image for McQuail's mass communication theory
McQuail's mass communication theory
McQuail's mass communication theory
by 
McQuail, Denis.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
and research traditions -- Audience formation and experience -- pt. 6 Effects. The effect research
Available: Copies:
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