by
Biagi, Shirley, author.
Format:
Books
Publication Date
2017
Excerpt:
: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations
by
Ouellette, Laurie.
Format:
Books
Publication Date
2013
Excerpt:
neo-network era" -- Tom McCourt and Patrick Burkart, "When creators, corporations and consumers
by
Biagi, Shirley.
Format:
Books
Publication Date
2006
Excerpt:
the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages
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