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000IIE
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1. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Books
Publication Date 
2004
Excerpt: 
Produits de marque -- Gestion.
Available: Copies:
2. 
Cover image for Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2002
Excerpt: 
Changement organisationnel -- Gestion -- Cas, Études de.
Available: Copies:
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