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Cover image for Corporate religion : building a strong company through personality and corporate soul
Corporate religion : building a strong company through personality and corporate soul
Corporate religion : building a strong company through personality and corporate soul
by 
Kunde, Jesper.
Format: 
Books
Publication Date 
2000
Excerpt: 
Corporate religion : building a strong company through personality and corporate soul / Kunde
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2. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
The brand marketing book : creating, managing, and extending the value of your brand
The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: 
Books
Publication Date 
2000
Excerpt: 
loyalty -- 4. When a brand gets into trouble -- 5. Brand "personality" and extension positioning : a brand
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