Putting the public back in public relations : how social media is reinventing the aging business of PR

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Title:

Author:

Solis, Brian.

ISBN:

9780137150694

Personal Author:

Solis, Brian.

Publication Information:

Upper Saddle River : FT, 2010, cop. 2009.

Physical Description:

XXVIII, 314 str. : ilustr. ; 24 cm.

Contents:

What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations.

Subject Term:

Added Author:

Breakenridge, Deirdre.

Electronic Access:

Kazalo vsebine http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025589223	659.2 S687P 2009	1	Searching... Unknown

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Summary

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.