Title:
Principles of business management
Author:
Strydom, J. W. (Johan Wilhelm), 1952-
ISBN:
9780195995992
Edition:
2nd ed.
Publication Information:
Cape Town ; New York : Oxford University Press, 2011.
Physical Description:
xxvi, 406 pages : illustrations ; 24 cm
Contents:
Part 1: Introduction to Business Management. Business and its challenges ; The business environment. -- Part 2: Management Tasks. The task of Management ; Planning ; Organising ; Leading (including Motivation) ; Controlling. -- Part 3: The functional areas of management. Operations Management ; Logistics Management ; Financial Management ; Human Resources Management ; Marketing. -- Part 4: Entrepreneurship and the Business Plan. Entrepreneurship ; The business plan.
Abstract:
"Principles of Business Management is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation and control. Emphasis is placed on management functions such as marketing, finance, operations management and purchasing and supply chain management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage the student and facilitate the application of learning."--Publisher's website.
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