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1. 
Cover image for Pricing on purpose : creating and capturing value
by 
Baker, Ronald J.
Format: 
Books
Publication Date 
2006
Excerpt: 
Pricing on purpose : creating and capturing value / Baker, Ronald J.
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2. 
Cover image for Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultant
by 
Jensen, Marlene.
Format: 
Books
Publication Date 
2013
Excerpt: 
Competitors -- Uncovering What Buyers Really Value/Hate about Products in Your Marketplace -- Learn More about
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3. 
Cover image for Price management
by 
Machado, Ricardo.
Format: 
Books
Publication Date 
2013
Excerpt: 
The nature and role of pricing in the organisation -- Value -- The role of price in the marketing
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4. 
Cover image for Principles of pricing : an analytical approach
by 
Vohra, Rakesh V.
Format: 
Books
Publication Date 
2011
Excerpt: 
theory. This is not to deny the value to be had from looking at pricing through other lenses. It is
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5. 
Cover image for The strategy and tactics of pricing : a guide to growing more profitably
by 
Nagle, Thomas T., 1951-
Format: 
Books
Publication Date 
2006
Excerpt: 
structure -- Ch. 5. Price and value communication -- Ch. 6. Pricing policy -- Ch. 7. Price level -- Ch. 8
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