by
Baker, Ronald J.
Table of contents http://www.loc.gov/catdir/toc/ecip0517/2005023685.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023685-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023685-d.html
Format:
Books
Publication Date
2006
Excerpt:
Pricing on purpose : creating and capturing value / Baker, Ronald J.
by
Jensen, Marlene.
Format:
Books
Publication Date
2013
Excerpt:
Competitors -- Uncovering What Buyers Really Value/Hate about Products in Your Marketplace -- Learn More about
by
Machado, Ricardo.
Format:
Books
Publication Date
2013
Excerpt:
The nature and role of pricing in the organisation -- Value -- The role of price in the marketing
by
Vohra, Rakesh V.
Format:
Books
Publication Date
2011
Excerpt:
theory. This is not to deny the value to be had from looking at pricing through other lenses. It is
by
Nagle, Thomas T., 1951-
Format:
Books
Publication Date
2006
Excerpt:
structure -- Ch. 5. Price and value communication -- Ch. 6. Pricing policy -- Ch. 7. Price level -- Ch. 8
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