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1. 
Cover image for How customers think : essential insights into the mind of the market
How customers think : essential insights into the mind of the market
by 
Zaltman, Gerald.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001
Format: 
Books
Publication Date 
2003
Excerpt: 
unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain
Available: Copies:
2. 
Cover image for Research methods in psychology
Research methods in psychology
by 
Breakwell, Glynis M. (Glynis Marie)
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/94061391-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/94061391-d.html
Format: 
Books
Publication Date 
1995
Excerpt: 
psychometric tests / Direct observation / Interviewing / Discourse analysis / Structuring qualitative data
Available: Copies:
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