Public relations in action / Reilly, Robert T.

communication in action, suggested further reading, and practice test questions. Instructors will find an

: Formulating action and response strategies -- Checklist 5: Action and response strategies -- STEP 6

-rich website -- Marketing and PR in real time -- III. Action plan for harnessing the power of the new rules

various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence

-- Benefit Statement -- Info/Action Statement -- Secondary Detail -- Background Information -- Organizational

and Craig Wirth -- Digital communities: Social media in action / Richard Edelman, Robert Holdheim

blogs -- Get started today -- 6. Audio and video drive action -- Digging Digg video -- What university

-- Attention -- Interest -- Desire -- Credibility -- Action -- Copywriting for newspapers -- Copywriting for

Examples of Memes in Action -- The Growing Significance of Understanding Memes in Communications

objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy

Action plan for harnessing the power of the new rules -- You are what you publish : building your