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Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

-- When to evaluate -- How to evaluate -- Data analysis -- Ultimate evaluation: value-added public

Available: Copies:

Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

market to take this particular approach to the field. It offers critical analysis of the subject, blended

Available: Copies:

Pathways to public relations : histories of practice and profession

St. John, Burton, 1957-

Format:

Books

Publication Date

2014

Excerpt:

historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book

Available: Copies:

Exploring public relations

Tench, Ralph, author.

MyiLibrary http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=538709

Format:

Books

Publication Date

2014

Excerpt:

continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life

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Becoming a public relations writer : a writing workbook for emerging and established media

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2012

Excerpt:

-- Strategic Planning -- Analysis of Key Publics -- Planning Sheet -- Elements of a Planning Sheet

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Strategic public relations : an audience-focused approach

Diggs-Brown, Barbara.

Format:

Books

Publication Date

2012

Excerpt:

Relations -- Part 3: THE PROCESS OF STRATEGIC PUBLIC RELATIONS. 10. Problem Discovery and Analysis -- 11

Available: Copies:

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

? -- 13. How to create for your buyers -- An analysis of gobbledygook -- Poor writing: how did we get here

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Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

-- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and

Available: Copies:

Public relations : contemporary issues and techniques

Baines, Paul, 1973-

Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html

Format:

Books

Publication Date

2004

Excerpt:

management -- Managing planned public relations programmes -- Situation analysis -- Defining objectives

Available: Copies:

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