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Print
by 
Puglisi, Gemma R.
Format: 
Regular print
Publication Date 
2012
Excerpt: 
Public relations campaigns and portfolio building / Puglisi, Gemma R.
Available: Copies:
3. 
Cover image for Pathways to public relations : histories of practice and profession
by 
St. John, Burton, 1957-
Format: 
Books
Publication Date 
2014
Excerpt: 
Contents note continued: 8.Building certainty in uncertain times: the construction of communication
Available: Copies:
4. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
management: Building and maintaining reputation through communications / Craig E. Carroll, Stephen A. Greyser
Available: Copies:
5. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Building an audience for your new blog -- Tag, and your buyer is it -- Fun with Sharpies (and Sharpie fans
Available: Copies:
6. 
Cover image for Public relations : a managerial perspective
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2011
Excerpt: 
Management: Building Bridges between Public Relations and Other Managerial Functions / Barbara DeSanto -- 2.A
Available: Copies:
7. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2007
Excerpt: 
Action plan for harnessing the power of the new rules -- You are what you publish : building your
Available: Copies:
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2006
Excerpt: 
, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public
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by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Establishing your credentials -- Rolling out your brand -- Building an educational brand -- Building a
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