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Public relations practices : managerial case studies and problems.

Center, Allen H.

Format:

Books

Publication Date

2008

Excerpt:

Public relations practices : managerial case studies and problems. Center, Allen H.

Available: Copies:

Public relations campaigns : an integrated approach

Luttrell, Regina, 1975- author.

Format:

Books

Publication Date

2019

Excerpt:

: case studies -- Appendix -- Glossary -- References -- Index.

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Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

with theory and real-life application, making use of a number of pedagogical features including case

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Exploring public relations

Tench, Ralph, author.

MyiLibrary http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=538709

Format:

Books

Publication Date

2014

Excerpt:

technologies on PR as well as updated case studies and examples throughout the book to engage students of this

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Public relations : a values-driven approach

Guth, David W.

Format:

Books

Publication Date

2012

Excerpt:

Public relations -- Case studies.

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Public relations campaigns and portfolio building

Puglisi, Gemma R.

Format:

Regular print

Publication Date

2012

Excerpt:

-- Case studies.

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PR today : the authoritative guide to public relations

Morris, Trevor.

Format:

Books

Publication Date

2012

Excerpt:

broad coverage tackles the tough issues in the industry, and international case studies are used to

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

information on how to measure the success of your campaigns; a range of new tools; fresh case studies

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Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

Illustrated with examples and case studies, this book is vital reading for students, practitioners

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10.

PR strategy and application : managing influence

Coombs, W. Timothy.

Format:

Books

Publication Date

2009

Excerpt:

Public relations -- Case studies.

Available: Copies:

11.

Strategic planning for public relations

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2009

Excerpt:

public relations campaigns and case studies coursework."--BOOK JACKET.

Available: Copies:

12.

Risk issues and crisis management in public relations : a casebook of best practice

Regester, Michael.

Table of contents Kostenfrei
Inhaltsverzeichnis
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017122966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Packed with examples and case studies, this guide shows in a clear and practical way how issues and

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