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1. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
and Craig Wirth -- Digital communities: Social media in action / Richard Edelman, Robert Holdheim
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2. 
Cover image for International communications strategy : developments in cross-cultural communications, PR and social media
International communications strategy : developments in cross-cultural communications, PR and social media
International communications strategy : developments in cross-cultural communications, PR and social media
by 
Cambie, Silvia.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Social media as a part of life -- Authenticity and trust -- Connecting communities -- Encouraging new
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3. 
Cover image for Corporate communications : a 21st century primer
Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public
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