management techniques for the evolving age of digital media, and perspectives on reputation management in an

Digital PR / Whatmough, Danny, author.

media: news media tactics: Strategy for earned media; Media use and credibility; Newspaper; News blog

relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and

and Craig Wirth -- Digital communities: Social media in action / Richard Edelman, Robert Holdheim

and converged traditional media -- Social media -- Writing for social media -- Uses of social media

; Measurement-why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media

Public relations and the social web : how to use social media and Web 2.0 in communications / Brown

The public relations writer's handbook : the digital age / Aronson, Merry.

relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the