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1. 
Cover image for Pathways to public relations : histories of practice and profession
by 
St. John, Burton, 1957-
Format: 
Books
Publication Date 
2014
Excerpt: 
relations' ascendancy as an evolution and refinement of persuasive communication tactics. This volume
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2. 
Cover image for Public relations : strategies and tactics
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
pt. 1. Role: What Is Public Relations -- Evolution of Public Relations -- Ethics and
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3. 
Cover image for Public relations
by 
Gordon, Averill.
Format: 
Books
Publication Date 
2011
Excerpt: 
pt. A. The PR framework -- The evolution of public relations -- Public opinion and communication
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4. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Objectives -- Evolution of the Concept -- Defining the Concept in Practice -- Confusion with Marketing
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5. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques
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by 
Middleberg, Don.
Format: 
Books
Publication Date 
2001
Excerpt: 
the most from this ultimate communications tool. By detailing the evolution of the digital
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by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
Ch. 1. What Is Public Relations? -- Ch. 2. The Evolution of Public Relations -- Ch. 3. Public
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by 
Newsom, Doug.
Format: 
Books
Publication Date 
1993
Excerpt: 
's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and
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