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1. 
Cover image for The consultant's guide to publicity : how to make a name for yourself by promoting your expertise
The consultant's guide to publicity : how to make a name for yourself by promoting your expertise
The consultant's guide to publicity : how to make a name for yourself by promoting your expertise
by 
Franklin, Reece A.
Table of Contents http://www.loc.gov/catdir/toc/onix01/95045913.html
Publisher description http://www.loc.gov/catdir/description/wiley031/95045913.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/95045913.html
Format: 
Books
Publication Date 
1996
Excerpt: 
The consultant's guide to publicity : how to make a name for yourself by promoting your expertise /
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2. 
Cover image for Public relations : a managerial perspective
Public relations : a managerial perspective
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2011
Excerpt: 
reputation, government relations and community communications, as well as drawing on expertise of legal
Available: Copies:
3. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
world know about your expertise -- Develop information your buyers want to consume -- Buyer personas
Available: Copies:
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