Marketing advantage your public relations image. Riddle, Carolyn.

Gender and public relations : critical perspectives on voice, image and identity / Daymon

-- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion

networking as marketing -- Blogging to reach your buyers -- An image is worth a thousand words -- Video and

image and corporate identity -- Corporate social investment -- Public relations, issues and crisis

Corporate image.

Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http

bananas -- Off the record -- All that glitters. -- Opinion formers -- Image is a bankable asset

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

Corporate image.

Forging an image -- Seizing an island -- The value of celebrity -- The nurturing of a name

relations -- Crisis management -- Sponsorship -- Corporate image, identity and advertising -- Public