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000IIE
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1. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: Publicity; Newsworthy information; Generating news; News peg; Transparent communication -- Media theory and
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2. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
: Persuasion -- Opinion formation and change -- Opinion, attitude and belief -- Models of attitude formation
Available: Copies:
3. 
Cover image for Creativity in public relations
by 
Green, Andy, 1958-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Chapter 4: The Creative Process -- The Five Is -- Information -- Incubation -- Illumination -- Integration
Available: Copies:
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