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Rethinking reputation : how PR trumps marketing and advertising in the new media world

Seitel, Fraser P.

Format:

Books

Publication Date

2012

Excerpt:

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

Internet marketing.

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Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal

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Public relations : contemporary issues and techniques

Baines, Paul, 1973-

Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html

Format:

Books

Publication Date

2004

Excerpt:

-- Public relations in developing countries -- Video, DVD, CD-ROM and the Internet -- Seminars, conferences

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The practice of public relations

Seitel, Fraser P.

Format:

Books

Publication Date

2001

Excerpt:

Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C

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