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1. 
Cover image for Cutlip & Center's effective public relations
by 
Broom, Glen M.
Format: 
Books
Publication Date 
2013
Excerpt: 
parts -- Each part builds on the previous giving students a strong base of knowledge for their
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2. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
and external communications in a law firm / Mark Bain--Practical skills and knowledge: Changing your
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3. 
Cover image for Public relations as activism : postmodern approaches to theory & practice
by 
Holtzhausen, Derina Rhoda.
Format: 
Books
Publication Date 
2012
Excerpt: 
function -- Public relations and the postmodern turn in organization theory -- Public relations knowledge
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4. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Knowledge and skills -- Frequency -- Format -- Types and functions of newsletters -- Employee and member
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5. 
Cover image for An overview of the public relations function
by 
Bowen, Shannon A.
Format: 
Books
Publication Date 
2010
Excerpt: 
integrate the academic with the professional by asking, how can an executive use this knowledge to make the
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