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1. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
; Errors of logic; Statistics -- Pathos: appeal to sentiment -- Planning example 6B: Determining message
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2. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Steps in the persuasion process -- Typology of steps in persuasion -- Persuasion and logic
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