IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
3 Results Found Subscribe to search results
000IIE
Print
1. 
Cover image for Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
BUSINESS & ECONOMICS -- Advertising & Promotion.
Available: Copies:
2. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Battle for hearts and minds -- Promotions -- Operating in a PR vacuum -- Propaganda -- Truth is the first
Available: Copies:
3. 
Cover image for Promotion : advertising, publicity, personal selling, sales promotion
Promotion : advertising, publicity, personal selling, sales promotion
by 
Stanley, Richard E.
Format: 
Books
Publication Date 
1982
Excerpt: 
Promotion : advertising, publicity, personal selling, sales promotion / Stanley, Richard E.
Available: Copies: