Corporate reputation, the brand & the bottom line : powerful proven communication strategies

Reputation management : the key to successful public relations and corporate communication /

Reputation management : the key to successful public relations and corporate communication /

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel

Reputation management : the key to successful public relations and corporate communication /

Reputation management : the key to successful public relations and corporate communication /

-- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion

reputation management in Ancient Rome / Christian Schnee -- 10.The utilization of public relations to avoid

women's activism / C. Kay Weaver -- 6.Celebrity, gender and reputation management at the BBC / Jane

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

management: Building and maintaining reputation through communications / Craig E. Carroll, Stephen A. Greyser

-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member