; Radio; Television -- Public relations and earned media -- Planning example 7C: Selecting news media

publishing -- Chapter 10. Television and radio -- Chapter 11. Speeches and presentations

communication: the spoken word -- Business communication -- Television and video technology -- Direct

. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television

and marketing -- Television's Eugene Mirman is very nice and likes seafood -- Facebook: not just for

-- Photographs and art -- Infographics -- Sound and motion -- Radio and other audio -- Television, video, film

strips off publicity attempt -- Targeting -- Scouting for revenue -- Television -- Bogged down

-- Broadcasting public relations and funded television programmes -- Photographs, captions and printing