professional, such as communication skills, critical thinking skills, and business acumen, while giving due

every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf

Creative thinking.

Risk Issues Management -- Outside-in thinking -- Issues management defined -- Planning an issues

evidence presented in an accessible style. It develops thinking on the most important question facing PR

Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and