for maximizing value / Haywood, Roger, 1939-

-- When to evaluate -- How to evaluate -- Data analysis -- Ultimate evaluation: value-added public

public relations : cementing the brand / Patricia T. Whalen -- Investor relations for shareholder value

the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint

and message recipients -- Nature of persuasion -- Aspects of persuasion -- Rokeach's value hierarchy

Definition for Public Relations Practitioners -- Creativity, the Nemesis of Stupidity -- Added Value -- The

public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements

-- Share value takes a kicking -- Financial PR 2 -- From sexual relations to investor relations -- Goodwill

Forging an image -- Seizing an island -- The value of celebrity -- The nurturing of a name

, customer relationship management, consumer marketing and marketing strategy. It will be of equal value to