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1.

Cover image for Publicity, newsletters, and press releases

Publicity, newsletters, and press releases

by

Baverstock, Alison.

Format:

Books

Publication Date

2002

Excerpt:

Publicity, newsletters, and press releases / Baverstock, Alison.

Available: Copies:

2.

Cover image for Advertising : concept and copy

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Publicité

Available: Copies:

3.

Cover image for Fashion brands : branding style from Armani to Zara

Fashion brands : branding style from Armani to Zara

by

Tungate, Mark, 1967-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html

Format:

Books

Publication Date

2005

Excerpt:

Publicité

Available: Copies:

4.

Cover image for Art and advertising

Art and advertising

by

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Excerpt:

Publicité

Available: Copies:

5.

Cover image for Advertising by design : creating visual communications with graphic impact

Advertising by design : creating visual communications with graphic impact

by

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html

Format:

Books

Publication Date

2004

Excerpt:

Publicité

Available: Copies:

6.

Cover image for Advertising, promotion & supplemental aspects of integrated marketing communications

Advertising, promotion & supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Publicité

Available: Copies:

7.

Cover image for The end of advertising as we know it

The end of advertising as we know it

by

Zyman, Sergio.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html

Format:

Books

Publication Date

2002

Excerpt:

Publicité

Available: Copies:

8.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

A related resource is available on the Internet.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Publicité

Available: Copies:

9.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Publicité

Available: Copies:

10.

Cover image for Advertising today

Advertising today

by

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

Publicité -- Ouvrages illustrés.

Available: Copies:

11.

Cover image for Attention! : how to interrupt, yell, whisper, and touch consumers

Attention! : how to interrupt, yell, whisper, and touch consumers

by

Sacharin, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html

Format:

Books

Publication Date

2001

Excerpt:

Publicité

Available: Copies:

12.

Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century

Cutting edge advertising : how to create the world's best print for brands in the 21st century

by

Aitchison, Jim.

Format:

Books

Publication Date

1999

Excerpt:

Publicité

Available: Copies:

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Aitchison, Jim.

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Arens, William F.

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Baverstock, Alison.

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Brott, Armin A.

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Felton, George, 1947-

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Moffitt, Mary Anne, 1944-

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Moriarty, Sandra E. (Sandra Ernst)

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Shimp, Terence A.

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Tungate, Mark, 1967-

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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