Public communication campaigns / Atkin, Charles K.

Guerrilla advertising : unconventional brand communication / Lucas, Gavin, 1975-

of Communication -- Object of Communication -- Effect of Communication -- Communication and

Communication is key -- Always have a plan (and a back-up plan) -- Be a know-it-all (in a good way

Writing-- and what it means to you -- Effective writing -- Persuasive communication -- The writing

communication and official statements : preparing for a crisis -- 14. Program writing : selling your concept to

Communication dans l'entreprise.

-- Communication Selection Strategies -- Definitions Initiate Conceptualization of Strategies -- Strategies for