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1. 
Cover image for Advertising to children : concepts and controversies
Advertising to children : concepts and controversies
Advertising to children : concepts and controversies
by 
Macklin, M. Carole.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Format: 
Books
Publication Date 
1999
Excerpt: 
cigarette advertising / Adolescents' attention to beer and cigarette print ads and associated product
Available: Copies:
2. 
Cover image for Under the radar : talking to today's cynical consumer
Under the radar : talking to today's cynical consumer
Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Format: 
Books
Publication Date 
1998
Excerpt: 
-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers.
Available: Copies: