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1. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
behavior -- Analyzing the marketplace -- Defining strategic approaches -- Developing the creative brief
Available: Copies:
2. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
advertising strategies -- Marketing and consumer behavior: the foundations of advertising -- Market
Available: Copies:
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