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1.

Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying

The media handbook : a complete guide to advertising media selection, planning, research, and buying

by

Katz, Helen E.

Format:

Books

Publication Date

2014

Excerpt:

Reclame.

Available: Copies:

2.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Reclame.

Available: Copies:

3.

Cover image for Advertising : concept and copy

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Reclame.

Available: Copies:

4.

Guerrilla advertising : unconventional brand communication

by

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Reclame.

Available: Copies:

5.

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

by

Mathieson, Rick.

Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html
Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu

Format:

Books

Publication Date

2005

Excerpt:

Reclame.

Available: Copies:

6.

Cover image for Advertising, promotion & supplemental aspects of integrated marketing communications

Advertising, promotion & supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Reclame.

Available: Copies:

7.

Cover image for The advertising handbook

The advertising handbook

by

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

Reclame.

Available: Copies:

8.

Cover image for The end of advertising as we know it

The end of advertising as we know it

by

Zyman, Sergio.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html

Format:

Books

Publication Date

2002

Excerpt:

Reclame.

Available: Copies:

9.

Cover image for Problem solved : a primer in design and communication

Problem solved : a primer in design and communication

by

Johnson, Michael, 1964-

Format:

Books

Publication Date

2002

Excerpt:

Reclame.

Available: Copies:

10.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

A related resource is available on the Internet.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Reclame.

Available: Copies:

11.

Cover image for Advertising today

Advertising today

by

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

Reclame.

Available: Copies:

12.

Cover image for The discourse of advertising

The discourse of advertising

by

Cook, Guy (Guy W. D.)

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2001019243-d.html

Format:

Books

Publication Date

2001

Excerpt:

Reclame.

Available: Copies:

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Bond, Jonathan, 1957-

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