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13.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free

Available: Copies:

14.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

<a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a>

Available: Copies:

15.

Advertising today

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

, billboards, and the Internet - as well as the recent, so-called guerilla advertising, in which practically

Available: Copies:

16.

The discourse of advertising

Cook, Guy (Guy W. D.)

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2001019243-d.html

Format:

Books

Publication Date

2001

Excerpt:

, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared

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17.

Advertising to children : concepts and controversies

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

future for children and the Internet / Advertising's effects : juxtaposing research with older and

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