Guide to media relations

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Title:

Guide to media relations

Author:

Schenkler, Irv.

ISBN:

9780131405677

Personal Author:

Schenkler, Irv.

Publication Information:

Physical Description:

x, 124 pages ; 21 cm.

Series:

Prentice Hall series in advanced business communication

Prentice-Hall guides to advanced business communication.

Contents:

Plot your course : setting your media strategy -- Cast your line : developing proactive media relations -- Caught on the hook : responding to media calls -- Count the catch : dealing with the financial media -- Batten down the hatches : handling the media in a crisis.

Subject Term:

Public relations.

Mass media and business.

Relations publiques.

Médias et affaires.

Mass media and business. (OCoLC)fst01011331

Public relations. (OCoLC)fst01082892

Added Author:

Herrling, Tony.

Copies:

Available:*

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Summary

Exploring how to effectively communicate with the media, this book offers readers a practical and concise guide to all aspects of media relations while examining the media's pervasive presence and influence on business. This First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media. For professionals with a career in corporate communications, public relations, media and business relations, management communications, crisis management, and integrated marketing communications.