9 Results Found
000000000IIE
1.
by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
media -- Advertising media: planning and analysis -- Measuring ad message effectiveness -- pt. 4. Sales
2.
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Marketing and Other Media -- 16 Advertising Media: Planning and Analysis -- 17 Measuring Ad Message
3.
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
message effectiveness -- Advertising media : planning and analysis -- Traditional advertising media
4.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Analysis Chapter 3: Organizing for Advertising and Promotion Chapter 4: Perspectives on Consumer Behavior
5.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
program situation analysis. 3. Organizing for advertising and promotion: The role of ad agencies and other
6.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
PROGRAM SITUATION ANALYSIS. Ch. 3. Organizing for Advertising and Promotion : The Role of Ad Agencies and
7.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
-- Media planning and analysis -- Overview of sales promotion management -- Trade-oriented sales promotion
8.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2001
Excerpt:
The role of IMC in marketing -- Integrated marketing program situation analysis -- Analyzing the
9.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
1998
Excerpt:
pt. 1. The role of IMC in marketing -- pt. 2. Integrated marketing program situation analysis -- pt
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