IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
3 Results Found Subscribe to search results
000IIE
Print
1. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point
Available: Copies:
2. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.
Available: Copies:
3. 
Cover image for Marketing communications : contexts, strategies, and applications
Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
conferencing ; Mobile phones ; Sponsorship ; Exhibitions, packaging and field marketing.
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location