-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

-- Public relations -- Other elements of non-advertising promotion -- Global advertising strategy

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

-- Direct marketing -- The internet: digital and social media -- Sales promotion -- Public relations

. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

-- 13. Direct marketing and communication -- 14. Interactive marketing -- 15. Public relations -- 16

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling