-- Chapter 4. Using communication principles to build relationships -- Chapter 5. Adaptive selling for

-- Communication skills -- Strategic prospecting and preparing for sales dialogue -- Planning sales dialogues and

psychology of selling : why people buy -- Communication for relationship building : it's not all talk

. Preparation for relationship selling. 4. The psychology of selling : why people buy ; 5. Communication for

however always be a place for the age-old art of person-to-person communication between a salesperson and

people buy ; Communication for relationship building : it's not all talk ; Sales knowledge : customers

: Preparation for relationship selling -- The psychology of selling : why people buy -- Communication for

Introduction to personal selling -- The art of selling -- Communication -- Sales knowledge

Introduction to personal selling -- The art of selling -- Communication -- Sales knowledge

communication: gaining the prospect's attention -- The interview: building trust -- Opportunity analysis