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1. 
Cover image for Customer sense : how the 5 senses influence buying behavior
Customer sense : how the 5 senses influence buying behavior
Customer sense : how the 5 senses influence buying behavior
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2013
Excerpt: 
changes can be made in the packaging, branding, and advertising to captivate the consumer's senses? What
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2. 
Cover image for Brand sense : sensory secrets behind the stuff we buy
Brand sense : sensory secrets behind the stuff we buy
Brand sense : sensory secrets behind the stuff we buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Psychological aspects.
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4. 
Cover image for Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Psychological aspects.
Available: Copies:
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