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1. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Companion website http://study.sagepub.com/businessandmanagement
Format: 
Books
Publication Date 
2018
Excerpt: 
Part I: Understanding Actors in Social Media Marketing; Chapter 1: Consumer Tribes and Communities
Available: Copies:
2. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Tribal Mainstream -- Tribes or Brand Communities -- ThinkBox: Tribal Consumers -- Tribal Consumers and
Available: Copies:
3. 
Cover image for Social media intelligence
Social media intelligence
by 
Moe, Wendy.
Format: 
Books
Publication Date 
2014
Excerpt: 
media fragmenting the population? -- Social media intelligence -- Managing social media communities for
Available: Copies:
4. 
Cover image for The participatory cultures handbook
The participatory cultures handbook
The participatory cultures handbook
by 
Delwiche, Aaron Alan.
Format: 
Books
Publication Date 
2013
Excerpt: 
frame of reference / Crowdsourcing: a model for leveraging online communities / How particle physicists
Available: Copies:
5. 
Cover image for Heritage and social media : understanding heritage in a participatory culture
Heritage and social media : understanding heritage in a participatory culture
by 
Giaccardi, Elisa.
Format: 
Books
Publication Date 
2012
Excerpt: 
: designing with rural herero communities in Namibia / Nicola Bidwell, Heike Winschiers
Available: Copies:
6. 
Cover image for The handbook of online and social media research : tools and techniques for market researchers
The handbook of online and social media research : tools and techniques for market researchers
The handbook of online and social media research : tools and techniques for market researchers
by 
Poynter, Ray.
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg
Format: 
Books
Publication Date 
2010
Excerpt: 
Online Research Communities/MROCs -- 12 Blog and Buzz Mining -- 13 Other Social Media Topics and Summary
Available: Copies:
7. 
Cover image for Social media for trainers : techniques for enhancing and extending learning
Social media for trainers : techniques for enhancing and extending learning
by 
Bozarth, Jane, 1961-
Format: 
Books
Publication Date 
2010
Excerpt: 
example, can help trainers build learning communities, facilitate quick assignments, offer updates or
Available: Copies:
8. 
Cover image for International communications strategy : developments in cross-cultural communications, PR and social media
International communications strategy : developments in cross-cultural communications, PR and social media
International communications strategy : developments in cross-cultural communications, PR and social media
by 
Cambie, Silvia.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Social media as a part of life -- Authenticity and trust -- Connecting communities -- Encouraging new
Available: Copies:
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