IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
8 Results Found Subscribe to search results
00000000IIE
Print
1. 
Cover image for Share this : the social media handbook for PR professionals
Share this : the social media handbook for PR professionals
Share this : the social media handbook for PR professionals
by 
Waddington, Stephen.
Format: 
Books
Publication Date 
2012
Excerpt: 
Share this : the social media handbook for PR professionals / Waddington, Stephen.
Available: Copies:
2. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel
Available: Copies:
3. 
Cover image for Social media and public relations : eight new practices for the PR professional
Social media and public relations : eight new practices for the PR professional
by 
Breakenridge, Deirdre.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media and public relations : eight new practices for the PR professional / Breakenridge
Available: Copies:
4. 
Cover image for International communications strategy : developments in cross-cultural communications, PR and social media
International communications strategy : developments in cross-cultural communications, PR and social media
by 
Cambie, Silvia.
Format: 
Books
Publication Date 
2009
Excerpt: 
International communications strategy : developments in cross-cultural communications, PR and
Available: Copies:
6. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic
Available: Copies:
7. 
Cover image for The plugged-in professor : tips and techniques for teaching with social media
The plugged-in professor : tips and techniques for teaching with social media
by 
Ferris, Sharmila Pixy, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
/ Catherine McLoughlin -- 25.Using opinion leaders on Twitter to amplify PR and marketing messages / Sarah H
Available: Copies:
8. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location