The handbook of online and social media research : tools and techniques for market researchers /

Routledge research in cultural and media studies ;

Communication and Media Research Institute (CAMRI) at the University of Westminster.'' --

anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will

-- Criticism -- Summary -- Research Directions -- Research Highlight: My Friend Bud -- Case Study: 3's Dancing

billions. The world of research has changed just as dramatically as the rest of society as a result of the

Consumers -- Research.

sources / Lisa M. Lane -- 5.Unraveling the research process: social bookmarking and collaborative learning

showcase the increasing richness and versatility of communication research and practice.

Marketing research.

"A fascinating, research-based look at the impact of social media on businesses and consumers