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1. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
Available: Copies:
2. 
Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
by 
Veitch, Emily Frances.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Best laid plans : an exploration into the process of designing a content strategy for social media
Available: Copies:
3. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
Available: Copies:
4. 
Cover image for Online public relations : a practical guide to developing an online strategy in the world of social media
Online public relations : a practical guide to developing an online strategy in the world of social media
by 
Phillips, David.
Format: 
Regular print
Publication Date 
2009
Excerpt: 
Online public relations : a practical guide to developing an online strategy in the world of social
Available: Copies:
5. 
Cover image for International communications strategy : developments in cross-cultural communications, PR and social media
International communications strategy : developments in cross-cultural communications, PR and social media
by 
Cambie, Silvia.
Format: 
Books
Publication Date 
2009
Excerpt: 
International communications strategy : developments in cross-cultural communications, PR and
Available: Copies:
6. 
Cover image for Digital analytics for marketing
Digital analytics for marketing
by 
Sponder, Marshall, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms
Available: Copies:
7. 
Cover image for Marketing with social media : 10 easy steps to success for business
Marketing with social media : 10 easy steps to success for business
by 
Coles, Linda author.
Format: 
Books
Publication Date 
2015
Excerpt: 
your social media strategy to suit your particular business, with practical advice and expert insight
Available: Copies:
8. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy
Available: Copies:
9. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it
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10. 
Cover image for Social media intelligence
Social media intelligence
by 
Moe, Wendy.
Format: 
Books
Publication Date 
2014
Excerpt: 
better uncover the valuable insights hidden in the social media chatter and better inform strategy. This
Available: Copies:
11. 
Cover image for The art of social media : power tips for power users
The art of social media : power tips for power users
by 
Kawasaki, Guy, 1954- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough
Available: Copies:
12. 
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social marketing : even more important than you think -- Devising your strategy and getting started
Available: Copies:
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