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1. 
Cover image for The new brand spirit : how communicating sustainability builds brands, reputations and profits
The new brand spirit : how communicating sustainability builds brands, reputations and profits
by 
Conrad, Christian A., 1966-
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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=608881
ebrary http://site.ebrary.com/id/10768053
Books24x7 http://www.books24x7.com/marc.asp?bookid=64374
http://lib.myilibrary.com/detail.asp?id=548255
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, this book helps
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2. 
Cover image for Corporate social responsibility : balancing tomorrow's sustainability and today's profitability
Corporate social responsibility : balancing tomorrow's sustainability and today's profitability
by 
Hawkins, David E., 1947-
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0634/2006043159-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0634/2006043159-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0634/2006043159-t.html
Format: 
Books
Publication Date 
2006
Excerpt: 
rhetoric -- Ch. 25. Infrastructure balance -- Ch. 26. Alternative business models -- Ch. 27. Competitive
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