Cover image for Understanding media culture
Title:
Understanding media culture
Author:
Gripsrud, Jostein, 1952-
ISBN:
9780340720356

9780340720349
Personal Author:
Uniform Title:
Mediekultur, mediesamfunn. English
Publication Information:
London : Arnold ; New York : Oxford Press, 2002.
Physical Description:
330 pages : illustrations ; 23 cm
General Note:
Originally published as: Mediekultur, mediesamfunn. Oslo : Scandinavian University Press, 1999.
Contents:
Pt. 1. The audience and the media -- 1. Identity : the media and our understanding of ourselves -- 2. Influence : the media's power -- and our own -- 3. Distinctions : social difference, lifestyle and taste -- -- Pt. 2. Perspectives on media texts -- 4. Semiotics : signs, codes and cultures -- 5. Hermeneutics : interpretation and understanding -- 6. Rhetoric : language, situation, purpose -- 7. Narratology : the forms and functions of stories -- -- Pt. 3. Production : contexts and conditions -- 8. Public sphere and democracy : ideals and realities -- 9. Broadcasting : Technology, society and power -- 10. Production : creativity, contexts and power