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1. 
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Communities -- Summary -- Case: In-N-Out Burger-Keeping It Simple -- 8.Co-creating (Co-marketing) Meaningful
Available: Copies:
2. 
Cover image for Knowledge innovation : strategic management as practice
Knowledge innovation : strategic management as practice
by 
Kodama, Mitsuru, 1957-
Table of contents only http://www.loc.gov/catdir/toc/fy0711/2006940649.html
Format: 
Books
Publication Date 
2007
Excerpt: 
innovation through strategic activity cycles -- 4. Dynamic creation of networked strategic communities -- 5
Available: Copies:
3. 
Cover image for Cyber rules : strategies for excelling at E-business
Cyber rules : strategies for excelling at E-business
Cyber rules : strategies for excelling at E-business
by 
Siebel, Thomas M.
Format: 
Books
Publication Date 
1999
Excerpt: 
-Enterprises -- Ch. 8. The Net Will Move from Communities to "Customerization" -- Ch. 9. The Sales and Marketing
Available: Copies:
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