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1. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.
Available: Copies:
2. 
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Marketing Thinking in Practice: Creativity Is the New Style in Leadership! -- Characteristics of Thinking
Available: Copies:
3. 
Cover image for Strategic management in the media : from theory to practice
Strategic management in the media : from theory to practice
by 
Küng, Lucy.
Format: 
Books
Publication Date 
2008
Excerpt: 
the Media Industries -- 6. Managing Technological Change -- 7. Creativity and Innovation -- 8
Available: Copies:
4. 
Cover image for Innovating strategy process
Innovating strategy process
by 
Floyd, Steven W., 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
analyzing and designing strategy process. Academic readers will relish the diversity and creativity behind
Available: Copies:
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