-- Issues management -- Risk management -- Crisis management -- Public relations and ethics -- What's next

-- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency

, informality, risk-taking and teamwork -- Commitment and product leadership -- Key learning points -- Notes

-- Market for corporate control -- The managerial challenge -- Risk types -- 4.3.Financial markets -- Major

foundations of strategic integrity -- Integrity and innovation -- Planning : innovation, risk and agility

: Risk, Risk Everywhere -- Ch. 10. Brand Equity and Organizational Reputation -- Vignettes: Proactive

examines the foundations of auditing, as well as standards, materiality and risk, management assertions and

shows that investments in resilience and flexibility not only reduce risk but create a competitive

. 2. The global macroeconomic environment -- Ch. 3. The political environment and political risk -- Ch

. Strategic approaches to risk management -- 14. Strategic management and ethics -- 15. Strategic performance

-- Ch. 11. Handling Objections -- Ch. 12. Persuading Decision Influencers -- Ch. 13. Minimizing Risk

. Principles of the new paradigm -- Ch. 3. Setting priorities, rethinking risk -- Ch. 4. Mastering the growth