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1. 
Cover image for Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes
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2. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-based and social media. As a leader in teaching public relations strategy, this text is ideal for students
Available: Copies:
3. 
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in
Available: Copies:
by 
Barney, Jay B.
Format: 
Books
Publication Date 
2007
Excerpt: 
theory in research, teaching, and practice, but also its early roots in traditional economic theory
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5. 
Cover image for Strategic planning for success : aligning people, performance, and payoff
by 
Kaufman, Roger A.
Format: 
Books
Publication Date 
2003
Excerpt: 
Results -- App. A. Paradigm Shift for Teaching/Learning -- App. B. Glossary and Classification of Terms
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